Adam Werder

Adam Werder is the Chief Marketing Officer on the Centers of Excellence (COE) team at Shore Capital, a lower middle-market private equity firm focused on partnering with companies with between $1-10 million of EBITDA.  Adam’s responsibilities include implementing firm strategic initiatives, driving internal Shore proprietary processes, and working with investment, board, and management teams to identify and execute marketing growth and value creation opportunities in the portfolio.

 

The COE is part of the Portfolio Performance Group, a strategic investment in over 50 people providing access to Fortune 500-caliber resources designed to work with your company over the life our partnership. The COE focuses on “transformation” to help you scale during the partnership. These highly experienced and accomplished executives have functional expertise in IT, HR, M&A, sales, marketing, data, RCM, lean manufacturing, and payor strategy.

 

Adam has over ten years of senior level experience in middle-market private equity owned businesses across a variety of industries. Prior to joining Shore, Adam served as Chief Marketing and Strategy Officer of Great Expressions Dental Centers, a leading Dental Support Organization owned by Roark Capital offering preventative and specialty oral care at 300 offices in 9 states. In his role, Adam led Marketing, Training and Education, Customer Service, the strategy setting process and various strategic growth initiatives. Prior to that, Adam was a marketing, sales and strategy leader in the sporting goods, oral appliance manufacturing, and pet specialty retail industry, most recently at Pet Supplies Plus, a franchisor with over 400 stores. Adam received his B.A. from Yale University.

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